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The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.
Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
It was announced in February 2009 that Match.com's European operations was sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.
You’ve seen the commercials for dating sites such as e Harmony where they show a success story of two strangers finding their soul mate and falling deeply in love.
The parody is done with the typical sappy piano music as they recount the enchanting details of their fairy tale romance: A lot of people on dating sites aren’t looking for their one true love, but rather their one true great fuck.
At the same time that this sale was announced, the current CEO Thomas Enraght-Mooney stepped down, while IAC's (Match.com's parent company) Executive VP and General Counsel, Greg Blatt, took his place.
On February 4, 2010, and Meetic announced a joint venture in the Latin American dating market.